TRUST BY DESIGN

Evidence before publication.

Trust is a process, not a badge. SWD combines identity controls, listing-authority evidence, moderation and durable records.

Publisher identity

Accounts and professional organisations must complete the verification appropriate to their role before publishing.

Listing authority

Owners or representatives supply evidence of their authority to advertise each property.

Independent moderation

A different authorised reviewer assesses the submission before publication.

Versioned records

Material property and listing changes retain an accountable audit history.

Private documents

Authority evidence remains access-controlled and is not displayed with public listing media.

Clear status

Review status is described precisely; SWD does not imply government, registry or professional-body certification.